The Fujifilm X-H1: the pro that never had a chance!

[danielm]

 

 

 This is a story that can be narrated many times for all the people and for the things they have created at a wrong moment but that may have been successful if things have worked differently. Everybody knows at least a story like that. The Fujifilm X-Mount series model X-H1 is certainly one of those. This Fuji camera was specially designed and produced to be the ultimate and first professional X-mount model that will integrate great photographic and video performances, long durability, and enhanced reliability, and carefully ergonomic and interface studied design. It was the first Fuji X-mount series model that is also integrate an internal body stabilization system (IBIS)following a long waiting amount many APS-C image sensor format user. 

 

Presented in February 2018, the Fujifilm X-H1 hit the photographic market the next month in March 2018 and was not received with all the enthusiasm from the photo reviewer community as we may have expected at the time meanly because the hybrid digital market was in full swing with new models from different manufacturers that were introduced at a frenetic pace at this moment of time. Furthermore, there was always that contingency and a fierce competition between the three image sensor formats: MFT (Micro Four Third), APS-C (17 X 24mm) and the so-call "Full Frame" (24 X 36mm). 

In the compact camera professional photographic gear, the market has been dominated for decades by mainly two camera manufacturers: Canon and Nikon although Leica traditionally hold its own partisan faction. Yes, there were other competitors on a marginal base that try to get a part of the cake like Minolta, Olympus, Pentax but it remained the Canon-Nikon sandbox for years. That phenomena still exist today with the addition of the aggressive and mighty Sony who is shaking that dual domination. 

The professional APS-C image sensor format cameras are not new and, for a time, were well serve by Nikon who was claiming that it was the new obvious format in the digital world of photography for many reasons that the same Nikon have a tendency not remembering today... Even Canon had its own APS-H format but have erased it in favor a digital 135 (35mm) format revival.
 

What is very different about Fujifilm is that their X-Mount series system was already a very mature line of products with several camera models and lenses already available and often renowned for their optical quality and good construction. So, the Fujifilm X-H1 was integrated in a complete line of already existing product offer instead of the reverse like it has been for Nikon that never have fully developed a complete line of (pro) lenses for its APS-C pro cameras. It is true to say that Nikon had already a complete line of optics that dated from the 35mm analogically era. 
 

It is true to say that the Fujifilm X-H1 was a big piece of photo gear but it cannot be seen as a real disadvantage in the view of the professional users who like to work with larger prehensile camera body and vertical grip optionality. Fujifilm have decided to maintain the use of its NP-W126S battery pack but have proposed that their vertical power grip been equipped with two additional NP-W126S that triple the autonomy of the X-H1. Same for the two memory cards insertion slots installed in the camera. All these characteristics qualify largely the X-H1 for a daily intensive use. 

For those who had the privilege to use the Fujifilm X-H1 on a frequent if not frenetic bases, their appreciation were largely favorable as a photographic and videographic tool. 
 

What really have obsessed the small photo Web planet was the introduction just six months later (September 2018) of the new Fujifilm X-T3 camera model which carry a new 26MP image sensor alongside with interface improvements such as the autofocus algorithm. Even without any internal body stabilization system (IBIS), that will appear later the X-T4 model, the X-T3 was perceived as a step forward of a new generation of camera models from Fujifilm. And curiously Fujifilm have decided to get rid of their X-H1 stock inventory by offering them at an outstanding discount price. 
 

Here are some Fujifilm X-H1 factors that have seduced many. First the ergonomics of the X-H1 that correspond to the professional criteria of the larger size camera body that harmonized with most of the "Pro" lenses (which are usually larger than the regular ones). The command dials and the functions button that were sturdier and, again, in larger size. A direct access to the basic photographic parameters. A sumptuous electronic viewfinder (EVF) with an eyepoint of 23mm from the camera's eyepiece in consideration of the photo reporters, the sport photographers, the journalists, and the other action photo shooters that are all relying on EVF most of the time. A very good internal (in-body) stabilization system implantation that not only prevent the photographer shake effect but give a better viewing comfort (especially when doing manual focusing). An interesting approach for the LCD Live View (rear) articulated screen that allow controlled movements for waist level viewing (both horizontally and vertically) and "over the crowd" viewing. A combination of a joystick and a D-Pad control interface. A complete vertical grip optionality with all the principal functionalities. And a lot more characteristics could be added to that partial list.
 

In term of image output results, the 24MP sensor was performing at its best delivering fine pictures in every situation or context. Fuji film simulations are outstanding especially for photographers that have already an experience into analog-film photography. The autofocus system is competent although, all these automated systems have their own limits considering the special needs of each photographer. The exposure metering accuracy and the auto white balance feature are reliable and able to translate a correct light and color atmosphere of the subject (according that you don't voluntarily alter them). The Fujifilm X-H1 can be a nervous camera capable of frenetic rate of picture shooting (for those who to stack numerous similar files on their memory cards). Many Web reviewers have already praised the video abilities of the Fujifilm X-H1, but I cannot speak about a cinematic domain with no real experiences. 
 

Only a small fraction of the Fujifilm X-H1 abilities have been presented and discussed here since this is not a full review intended but more a brief overview of its capacities. I won't argue the fact there are other camera models from manufacturer that can surpass the X-H1 performances in different ways. It will certainly happen when Fujifilm will introduce its replacement (X-H2) hoping that this time will be the one that many Fuji enthusiasms will celebrate for a longer period. And hoping also that the "pro" photographic community in general may embrace more notably the Fuji camera model.

There is still a lot of Fujifilm X-H1 cameras haunting our photographic planet that are fulfilling their primary task of taking beautiful pictures (and videos) in a reliable and performing fashion. It is a very mature photographic tool that their owners have learn to appreciate at its right value of a real "pro" companion. It just has missed a good timing...

© Photos Daniel M: Fujifilm X-T20 / XC35mm F2 & X-E3 / XF 50mm F2 WR ( X-H1 illustrations); Fujifilm X-H1 / XC50-300mm OIS II /XF50mm F2 WR / XF55-200mm OIS / XF27mm F2.8

[Anthony]

Interesting, my take on this is that the XH1 offered XT2 levels of image quality and AF in a body which broke away from the Fuji retro analog concept that so many Fuji users love. It therefore had to appeal to a new market, people who liked the DSLR type of camera, and it had to have a compelling reason to persuade them to switch brands. The XT2 level of performance was not enough.

 

In addition, it was very highly priced, at a level where it competed with 135 format cameras from established pro camera manufacturers.

 

The final problem was that Fuji introduced the XT3 shortly after the XH1. As an XT2 user who upgraded to the XT3, the difference in AF response and accuracy was considerable. Which meant that the XT3 outperformed the XH1 in these areas. So for someone wanting an improvement in the XT2's rather unimpressive AF, it was obvious that the XT3 was the answer.

 

Although XH1 owners loved the camera, the market in general did not, which was why Fuji discontinued it and slashed the price to get rid of unsold stock.

 

The XH1 was a serious misstep for Fuji in terms of creating a market for the product.

 

After several years, it seems we will have an XH2. It will be interesting to see how it performs. An obvious rival is the Z6II.

[danielm]

36 minutes ago, Anthony said:

Interesting, my take on this is that the XH1 offered XT2 levels of image quality and AF in a body which broke away from the Fuji retro analog concept that so many Fuji users love...

 

Thank you for your commentary in regard of the Fujifilm X-H1 model.
I must add that have been a misconception in regard of the "analog" qualities (or its perceived absence) of the Fujifilm X-H1 because, except for the exposure correction dial (which can program on the rear control dial and its indication will appear permanently on the upper camera body LCD screen) all the usual analog control are there.
Furthermore the Fujifilm X-H1 has been also highly appreciated as a major upgrading step for videographers.
As I have already mentioned, the introduction of the X-T3, six months later has been undoubtytely a factor of the X-H1 market fail alongside with others manufacturer new introductions at the time.
Bad timing can happen in a very fast moving market. Doing a misstep is something different especially if you are temping to position ourselves into this "Pro" niche market.

[Anthony]

38 minutes ago, danielm said:

Thank you for your commentary in regard of the Fujifilm X-H1 model.
I must add that have been a misconception in regard of the "analog" qualities (or its perceived absence) of the Fujifilm X-H1 because, except for the exposure correction dial (which can program on the rear control dial and its indication will appear permanently on the upper camera body LCD screen) all the usual analog control are there.

 

Yes, the actual controls are analog style; I was thinking more of the body shape and the top LCD screen, both of which are DSLR style.

 

I have never used an XH1, so I do not know if the top LCD screen solves one of the XT series problems. This is that the selected shutter speed can be overridden by the command dial, so that what is shown on the analog shutter speed dial is incorrect.

 

As for the timing, the curious thing is that Fuji did not mistime the market so much as mistime its own release schedules. It is as if the team working on the XH1 was unaware of what the team working on the XT3 was doing.

 

It will be very interesting to see the XH2. I hope they get the pricing right.

 

In the meantime, I have switched to Nikon Z, because I decided that digital style controls work better on a digital camera, and also the AF is better. My hit rate on birds in flight was very low with Fuji, and is much better with the Z7ii.

[danielm]

1 hour ago, Anthony said:

...

In the meantime, I have switched to Nikon Z, because I decided that digital style controls work better on a digital camera, and also the AF is better. My hit rate on birds in flight was very low with Fuji, and is much better with the Z7ii.

Absolutely true, I have no doubt that Nikon autofocus system will perform better under more active subjects in specific contexts. We can certainly say the same for Canon or Sony. Small subjects with erratic movements are big challenges for any autofocus system. I remember using the Nikon F4 and finding that the AF system was no able to cope even with very predictive movements but they eventually fix that efficiently in their successive models (no upgrade possible in those archaic time 😉). Pre-focusing was paramount action photo techniques.
 
If you intend to fine tune your shutter speed on the Fujifilm X-H1 and get the correct LDC top panel indication, you have to use the exposure correction function button (in its on/off switch configuration) that will allow to alternate between the exposure correction factor setting and the fine tune shutter speed. Both will be shown in that case.
 
No doubt also that the new Fujifilm X-H2 will answer many of the X-H1 limitations, at least we hope!

[Anthony]

2 minutes ago, danielm said:

No doubt also that the new Fujifilm X-H2 will answer many of the X-H1 limitations, at least we hope!

 

Even though I no longer shoot Fuji, I did enjoy my time with it, and it is very important that competition and different ways of making camera systems survive and prosper. That way we all benefit (although at some pain to the wallet!).

[crowecg]

It seems that the X-S10 has been a bit more successful at bringing a DSLR style to the Fuji system, so hopefully the X-H2 can build on that.  I guess the traditional controls and look were not to everyone’s taste, so Fuji need the DSLR lines to build their market.  I only hope is that if the X-S and X-H lines are successful, it doesn’t lead to the more traditional bodies being neglected.

[danielm]

1 minute ago, crowecg said:

It seems that the X-S10 has been a bit more successful at bringing a DSLR style to the Fuji system, so hopefully the X-H2 can build on that.  I guess the traditional controls and look were not to everyone’s taste, so Fuji need the DSLR lines to build their market.  I only hope is that if the X-S and X-H lines are successful, it doesn’t lead to the more traditional bodies being neglected.

One of the great advantage of the Fujifilm X-S10 is its capacity to be entirely configurable through its electronic interface. For example, you can use the custom control to get a fully different set-up that include the autofocus configuration (passing from AF-S to AF-C to M setting with single point pattern to the tracking one) which is, in my sense, a great achievement for the photographer instant flexibility. 
The problem with analog only switches is that they prevent easy change of set-up. The Fujifilm X-H1 custom modes are limited to its image sensor set-ups which is far more less practical.
But like you said, Fujifilm have to decide if they want to maintain the two approaches which it seems the case for the moment.

[crowecg]

There is an article over at Fujirumors that is suggesting that Fuji may have learnt there lesson from the X-H1.  I guess that means the X-T5 is nobbled or is a long way off.

 

The X-H2S sounds like a decent camera, but probably not for me.  The new lenses look interesting, the 150-600 will probably get some attention, but I’ll probably just get a TC for my 70-300.  The mention of an 8mm wide angle is probably the one that interest me most - something that wide is probably the only other thing I’m really thinking about to adding to my bag at the moment.  I had been thinking about some third party options, there is a new Tokina 8mm just out, or perhaps the Laowa 9mm Zero-D, as well as the Samyang which has been around for a while.  Or maybe go really wide with the Laowa 4mm circular fish eye.  But now I might have to wait and see what the Fuji will be - just a rectangular fish eye or trying to match the Laowa 9 zero-D?

[danielm]

27 minutes ago, crowecg said:

There is an article over at Fujirumors that is suggesting that Fuji may have learnt there lesson from the X-H1.  

 

Yes, surely Fujifilm have learnt a lot with the X-H1 experiment!

Fujirumors loves to surf on reader's speculations although his own rumours appears to be a part of the Fujifilm PR strategy that insure him a good accurate prediction record. 
Since the introduction of the X-T4 model, Fuji seems to offer two distinctive categories of camera model that are distinctive by the battery packs they need, for one, the old NP-W126S  and for the more expensive ones , the new NP-W235. The X-H2 improves mainly by incorporating features already present into the X-T4 and the X-S10 but with a more robust ("pro") camera body. The interface approach is now convert to the PSAM functionalities that are permetting extended and complete custom modes (appeciated by many profesionnals that love preset availabilities).
On the optic fronts, I am a bit concern by the lastest Fujifilm direction they have chosen to go but it's personal because I have may be the false perception that their level of quality construction has been altered a bit but it can be just an impression. Manufacturers have a tendency to focus their attention to extreme exotic optics good for marketing but less interesting for the everyday users.
Let's not forget that the debate between "analogic" and "electronic" design is also an economic one. Electonic is simplier to produce and can be enhanced more easely.  

[crowecg]

On 08/06/2022 at 22:04, danielm said:

On the optic fronts, I am a bit concern by the lastest Fujifilm direction they have chosen to go but it's personal because I have may be the false perception that their level of quality construction has been altered a bit but it can be just an impression. Manufacturers have a tendency to focus their attention to extreme exotic optics good for marketing but less interesting for the everyday users.

Yes, I think there is so much focus on the more exotic end of the lens market both by manufacturers and in the media, even among the more restrained ends of social media, websites and forums.  I'm really enjoying using some of the smaller Fuji lenses and don't feel I'm making sacrifices in image quality, but they do seem to be overlooked because there is something bigger/faster and supposedly 'better'.

 

 

On 08/06/2022 at 22:04, danielm said:

Let's not forget that the debate between "analogic" and "electronic" design is also an economic one. Electonic is simplier to produce and can be enhanced more easely.  

 

That is unfortunately true.  Hopefully, Fuji continue to support the ergonomic and analog approach.  Whilst I'm happy with touch screens for phones and tablets, I don't like the fact they are creeping into things like cars and cameras.  I find them a terrible choice in cars where you need to focus on getting your finger in just the right spot with all the bumps and vibrations.  And on my camera I have it disabled after finding setting re-set and mis-shot images from bumping the touch screen.

[Dallas]

2 hours ago, crowecg said:

Whilst I'm happy with touch screens for phones and tablets, I don't like the fact they are creeping into things like cars and cameras.  I find them a terrible choice in cars where you need to focus on getting your finger in just the right spot with all the bumps and vibrations.

 

Totally agree! I have an aftermarket JVC touch screen double din unit in my Tucson and while I love the sound and functionality of the unit (with Apple CarPlay) trying to quickly do stuff is a real pain. And I'm sorry to say but Siri is either incredibly dense or I can't speak properly so voice commands inevitably fail for me.  If I respond to a message while driving the poor recipient might think I am experiencing a stroke (or worse). 

 

And then while not quite a touch screen, Apple's idea to put a trackpad on the first AppleTV4K remote must be one of dumbest things I have ever seen used as an interface. No wait... that prize goes to LG and their absurd "Magic Wand" remote.   /rant