I Went To The Canon Road Show

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I can't recall how I got invited, but somebody sent me one so Saturday morning I went to go and see what this Canon road show was all about. 


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Basically it's a local event that Canon do in three different cities once a year. They have some speakers and products on display for consumers to touch and get a feel for. There are also some specials on gear. I was quite tempted to buy the 10-18mm STM lens for my 200D but then common sense prevailed. Apparently some 700 people attended the Durban event, each of whom was given a Canon branded photographers vest/jacket thing. Mine is too big. 


The introduction from the two local Canon representatives touched on the possible introduction of a Canon "full frame" mirrorless camera sometime soon. They can't say when but they say it will definitely have to happen. Apparently the Japanese market for mirrorless cameras now represents some 60% of all sales in the region. Not so prevalent in the US and Europe but the trend is there and they expect those markets to follow suit. 


The two speakers they had were both Canon ambassadors. One was a South African photojournalist named Kim Ludbrook who gave a really interesting presentation in which he discussed his work on the Tour de France as well as some very disturbing personal insights into working in war zones, specifically in Iraq as an "embed" journalist with the US forces there, and also his documenting of the fall of Moamar Gadaffi in Libya, and the effect those events had on him personally.


The other speaker was a Russian "destination wedding photographer" named Katya Mukhina. Honestly, from the heart I just don't get this genre of wedding photography anymore and I could never imagine myself producing this kind of engineered wedding photography. It's just not in me. I guess what I find most bothersome about it is the ridiculously narcissistic attitudes of people who want to remember their wedding day with such imagery. 


Impressions of the event? A little disappointing w.r.t. the venue chosen and the lack of products exhibited. It was nearly impossible to get hands on with things and they literally only had a couple of pro cameras there. Very few lenses to show. 


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During the lunch break some people got to play with the few products on display. 



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Dallas, it sounds as if your roadshows in SA are about as disappointing as the ones I have attended here in Australia.  Fujifilm have a roadshow doing the rounds over here just now which feature only three models  - the X-A5, X-H1, and the G-FX.  I will be away on the days it is in Melbourne, so won't be able to compare with your experience with this one.

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Apparently the reason Canon do these road shows is because they don't participate in the only photographic exhibition that SA has (which is itself in its death throes). I was really surprised at the turnout most of all. 700 people is quite a lot for any event in this city. Also the demographic was overwhelmingly made up of senior citizens, which I surmise must have all been part of the camera club scene. 


Marketing is a very peculiar business indeed and it's going to become even more interesting as our world continues to change with all the different media choices we have. 

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