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  • Photography Website Revamp


    Dallas

    Screenshot 2022-08-11 at 18.24.13.jpgI have mostly stopped getting inquiries for new business since moving house. It's kind of distressing and difficult to put a finger on because it could be a number of things that are in play. I understand that Google made a big change to their algorithms in May which has apparently affected many businesses who relied on SEO to get in new business. I was one of them, having spent a lot of time and effort in getting my website content found for what I do. In fact, if you do a Google search now for just about anything, most of the front page is taken up with ads, frequently asked questions and map results, meaning that your organic (SEO) results are pushed down the page and pretty much into obscurity. More reasons to loath Google. 

     

    Anyway, in chatting to a digital marketing expert recently some tips he gave me include the fact that most of my customers (and probably yours too) are looking at your website on a mobile device, so you have to design your website around that experience. It has to be easy to scroll and you have to have a "call to action" just about everywhere. So the last two days I have done just that. I copied almost exactly the experimental website I created for my pack shot experiment (where I did advertise with Google before moving), adding in some tweaks and making it more mobile friendly at the same time. 

     

    I am using modal buttons on my home page to reveal more information about the services I offer, as well as display in a more efficient manner, some examples of the work I do in those areas of photography. I did give some thought to incorporating an online ordering system (which I have on a different platform), but for now I will just be using a form. Once I have a better understanding of what a client is looking for I can send them a pro-forma invoice / quote and take things from there. 

     

    Here's the link, so if you have a moment to spare please go check it out and let me know what you think of the design. 

     

    www.dallasdahms.com

     

    Screenshot 2022-08-11 at 18.24.13.jpg

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    • Contributor

    I have found your new website "entrance" very pro-active and the picture projects are really what your potential customer should look at with enthusiasm and appetite! May be you should also turn around your "About" section into your best shooting experiences and create a direct link to some projects.

    I salute your very professional effort to reach your clientele with these new incentives.

    Bravo!

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    Thanks Daniel, that is a good idea for the About page. I used to have links to related blog posts on the home page and wasn’t sure if it was worth including them on that landing page, so putting them on an about page might be just the ticket. 

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    I've been working on this website for weeks now and since posting this article I have made even more changes, including the addition of a WooCommerce shop where clients can order specific types of shoots. I got rid of the About page for now as I felt it wasn't necessary anymore. 

     

    What I did today is introduce some conditional logic so that the home page shows slightly different things depending on whether one is browsing with a desktop or a tablet. 

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